Critical
Online 
Metrics

1.

Website domain and keyword rankings refer to a site's position in search engine results pages (SERPs) based on its authority, relevance, and optimization for specific search terms.

WHY YOU NEED TO KNOW: Higher rankings improve visibility, organic traffic, ad costs, and overall digital presence, making these rankings crucial for sustained online success.

2.

A "Top 100 Keyword List" provides valuable insights into the highest-volume search terms related to a business or product.

WHY YOU NEED TO KNOW: These terms should be prioritized in SEO and content strategies. By targeting these keywords, brands can improve visibility, attract qualified leads, and develop keyword-driven content to dominate web search results.

3.

Analyzing social media profiles provides a clear understanding of which strategies resonate with the audience, highlighting both strengths to be capitalized on and weaknesses to address. 

WHY YOU NEED TO KNOW: By uncovering these insights, you can more effectively allocate resources and efforts toward areas with the highest potential for growth and engagement.

4.

A "TOP 3 Competitor Keyword Comparison" will identify keywords your competitors are ranking for online. These keyword lists will provide information about your competitor's advertising focus and the monthly search volume for the keywords they are targeting.

WHY YOU NEED TO KNOW: Paid Media, Social Media and Content Marketing strategic planning should always include these keywords.  

5.

Identify where there are missed opportunities for you to outrank your competitors. A keyword gap analysis identifies opportunities by comparing your website’s keyword rankings against competitors to uncover high-value terms they rank for but you don’t.

WHY YOU NEED TO KNOW: This insight helps refine SEO and content strategies to close gaps, improve visibility, and capture untapped search traffic.

6.

Our professional recommendations are based on data-driven insights in your report findings. This information allows both buyer and seller to negotiate with confidence and transparency, ensuring a fair and smooth transaction.  

WHY YOU NEED TO KNOW: Ultimately, leveraging these expert insights helps mitigate future disputes, maximize return on investment, and foster a successful acquisition.